At Reflo, we’re not just another sportswear brand - we’re a performancewear brand on a mission to change the sportswear game for good, and become the most sustainable sportswear brand in the world.
WE’RE BUILDING A NEW TYPE OF SPORTSWEAR BRAND. ONE THAT’S FIT FOR THE FUTURE, AND ONE THAT PEOPLE ARE PROUD, TO WEAR, PROUD TO WORK FOR, AND PROUD TO PARTNER WITH.
We’re always looking for ways to be more sustainable, efficient and effective. And we won’t stop. The world is moving and so are we.
LEAD WITH STYLE
We create sportswear that performs at the highest level while looking effortless — so you reach for it again and again.
BELIEVE IN LESS
We reject fast fashion. No endless product drops or wasteful sampling. Every Reflo piece is designed with precision, rigorously tested, and engineered to last.
INNOVATE FOR GOOD
We push the boundaries of textile innovation, developing circular solutions that ensure nothing goes to waste.
ACTIVE REGENERATION™.
Most fashion brands take a toll on the planet. We don’t think it’s enough just to minimise our environmental impact. Active Regeneration™ is built into our foundation. Every aspect of our business strives to make a positive imprint with concrete action.
Reloop is our pioneering circular apparel proposition, and our solution to a problem we see far too often in the apparel industry - garments not being recycled and simply ending up in landfill. Working in partnership with the Circular Textiles Foundation, our Reloop garments are specifically designed to be recycled at the end of use. This is done by ensuring the garments are mono-fibre, with 100% of the product made from one form of recycled material. Reloop has been a major focus for the SS25 collection, with our overall product range evolving from a single Reloop product to 25+ different Reloop products, including a new recyclable cotton range. We believe in a more circular world, and Reloop is our way of contributing towards a more circular and sustainable future.
In January 2024, England captain and Bayern Munich striker Harry Kane became a global brand ambassador and investor in Reflo.
🗣️ “Reflo isn’t just talking about sustainability—it’s proving that performance and responsibility can go hand in hand. Their golf apparel is some of the best I’ve ever worn, and I’m excited to be part of a brand that’s truly leading change.” – Harry Kane
